M&N International - The "Bright Idea" Book

Sales Contest Idea

You’re looking for a sales stretch goal motivational contest prize that everyone gets behind. Something beyond bonuses that disappear (half through payroll taxes) as quickly as the memory of the behavior you wanted to reinforce.

Plan a trip contest, only with a twist that will make everyone what to achieve your set goals.

First plan your sales goal and the increased profit the goal will achieve. A percentage of that profit is you trip budget.

Pick somewhere everyone wants to go. Somewhere warm. Somewhere tropical. Include spouses or significant others. I once saw a sales manager plan the sales contest trip to visit the Kohler factory and resort in Wisconsin in January. They weren’t even in the plumbing business! Let’s just say it wasn’t a popular decision and leave it at that.

Now you need to plan a strategy to kick off the contest, make it visible to everyone everyday and get some extra help to stretch for the goal.

Plan your kick off announcement meeting. Order some scene setter displays from the M&N catalog. Set up the scene and accessories. Play some tropical music.

Leave the scene setter display up for the length of the contest with a chart of progress toward the goal. This will help give a visual reinforcement everyday.

Hold a monthly meeting to mark progress and bestow leis on the top performers for the month. Play some tropical music.

Here’s your secret weapon. Get the home front involved. Send a package with tropical accessories, sun glasses , sun tan oil, leis, etc. to your sales person’s home address with a description of the sales contest. Now you have the spouse or significant other involved to help motivate your sales person even further. Send these packs of different tropical themed items at regular intervals to the home.

When the goal is achieved, present everyone who made it possible with a tropical shirt TS5500 and a mock up of the trip tickets. Celebrate with tropical desserts served on tropical tableware (south Pacific package in catalog) and coconut cups or even have a tropical island serving hut.


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